Crypto.com founder acquires AI.com for $70M in record domain deal

Kris Marszalek, the prominent entrepreneur and CEO of Crypto.com, is gearing up for a significant launch this weekend.

Marszalek, the co-founder and CEO of cryptocurrency exchange Crypto.com, has acquired the premium domain AI.com for a staggering $70 million in what is being reported as the highest price ever publicly disclosed for a single domain name sale.

Brokered by Larry Fischer of GetYourDomain.com and paid entirely in cryptocurrency to an undisclosed seller, the transaction shatters previous records, more than doubling the prior high of around $30 million for Voice.com.

Marszalek secured the domain in 2025 to launch a new AI-focused platform, set to debut with a high-profile Super Bowl advertisement this weekend. The site aims to offer consumers easy access to personal autonomous AI agents capable of tasks like messaging, app usage, and stock trading, marking a bold pivot from crypto into the booming artificial intelligence sector and highlighting the escalating value of short, keyword-rich .com domains in the AI era.

He plans to introduce a new website, backed by a high-profile Super Bowl advertisement. This move underscores his ongoing efforts to expand in the digital finance space, leveraging major events to capture widespread attention. The announcement comes amid a dynamic landscape for cryptocurrency and online platforms, where visibility can make or break new initiatives.

Details of the Super Bowl Ad Campaign

The Super Bowl ad represents a bold marketing strategy for Marszalek’s new site, aiming to reach millions of viewers during one of the most-watched events in the US. Such ads are known for their high costs and creative flair, often featuring celebrities or memorable narratives to promote brands. In this case, the advertisement is expected to highlight the features of the new platform, potentially focusing on user-friendly crypto services or innovative financial tools. This approach follows a trend where tech companies use the Super Bowl as a launchpad for global exposure.

Background on Kris Marszalek and Crypto.com

Marszalek has built a reputation as a key figure in the cryptocurrency industry through Crypto.com, which offers trading, wallets, and other financial services. His previous ventures have included aggressive marketing campaigns, such as stadium naming rights and celebrity endorsements. This new site launch could be an extension of his ecosystem, possibly introducing enhanced security measures or new investment opportunities. The timing aligns with recovering crypto markets, positioning Marszalek to capitalize on renewed investor interest.

Implications for the Industry

The rollout of the new site via a Super Bowl ad could set a precedent for how fintech companies engage with mainstream audiences. It highlights the intersection of sports entertainment and digital finance, potentially driving user adoption and market growth.