Breaking News: Breaking news reports say Pharmaceutical advertising is a major revenue stream for many U.S. cable news networks, including CNN, due to the legality of direct-to-consumer drug ads in the U.S. (one of only two countries, alongside New Zealand, allowing this). Industry estimates suggest Big Pharma spends billions annually on TV ads—up significantly over the past decade.
This regulatory environment has allowed networks like CNN to tap into a steady flow of ad dollars from “Big Pharma,” especially as traditional advertising sectors fluctuate. Industry estimates indicate that pharmaceutical companies pour billions annually into television advertising, with spending surging over the past decade as drugmakers promote everything from blockbuster treatments to high-cost specialty medications, making cable news a prime focus and beneficiary for Pharmaceutical Companies.
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